What came up on Tuesday, gone by Thursday. A page they can bring to the next session.

What it is, and what it is not

Innerholm is a journal app for the web, made by one person and paid for by the people who use it. It has twenty-three editions on its shelf, from an everyday journal to grief, sobriety, pregnancy, and therapy, each shaped for a chapter of a life. It is not a therapy app. It offers no treatment, makes no diagnosis, does not coach, and never claims to. It does not stand in for the work you do; it gives a client somewhere to keep the thinking that happens between the hours they spend with you.

The register is deliberately plain. No streaks, no badges, no guilt when a week goes by unwritten. A missed day is just a missed day. That matters for the people you see, and it is built in rather than promised.

What a client can do with it

• Keep a therapy journal An edition made for the space between sessions. In its own words: "Notes between sessions, so nothing gets lost on the way to the next one. What you want to bring when you go. What has been loud this week." Yours to keep, and yours to share only if you choose.
• Write anywhere, on any device It runs in the browser and installs like an app. Entries sync between devices, or stay on one device only if the client chooses that kind of journal.
• Choose the reminders, or none A quiet reminder to write, at an hour the client picks. Off by default.
• Keep a mood mark, if they want one Five feelings, marked on an entry. Off until turned on. A mark, not a score: nothing counts it or ranks it.
• Bring what they choose to the room There is no clinician view. A client reads a page to you, shows you the screen, or exports it and shares the file. How much they bring is theirs to decide.
• Leave with everything Export as Markdown, one plain-text file per entry, free on every account, at any time. The format is published, so nothing depends on our software.

What is true about privacy

The plain capability names, because a client deciding whether to trust an app with therapy notes needs the words, not the mood.

• Nothing trains on what they writeNot our models, not anyone's. If a client turns on the optional AI reflection, it reads only the journal they invite it into, only when they ask, and it is off by default everywhere.
• Every data-collection feature is off until they turn it onMood, weather, usage analytics, AI: all opt-in, all off at the start.
• Encrypted journalsEnd-to-end encrypted, per journal, by choice. Stored on our servers in a form we cannot read.
• On-device journalsSome journals never touch our servers at all. They live in the client's browser, encrypted with a passphrase only they hold, and can be started without an account.
• No ads, no third-party trackersNo advertising pixels, no third-party analytics scripts, no fingerprinting.
• Export as Markdown, alwaysFree on every tier, in an open format. The exit is built in.

"We can't read it either" is true of two of the three kinds of journal, and we would rather say which than let the sentence blur:

• On-device journalNobody but the writer can read it, including us. It never reaches a server; there is no copy to breach.
• Encrypted journalNobody but the writer can read it, including us. It is stored on our servers, but only in a form we hold no key to. Search across it happens on their device.
• Ordinary journalPrivate by policy, encrypted in transit and at rest, never scanned, sold, or used for ads. The service can read it, because that is what makes search and sync possible. Most people keep most journals this way; the choice is per journal.

The full picture, including what we hold about an account and how deletion works, is on the privacy page, written in plain language.

There is nothing in it for you, on purpose

No referral fees, ever. No affiliate link, no code, no commission, no partner program, and nothing for you to sign up for. Therapists cannot ethically accept payment for a recommendation, and we would not offer it. If Innerholm is useful to a client, that is the whole of the arrangement, and if it is not, they should use something else. The free tier is the whole writing surface: unlimited entries and journals, sync, search, encryption, and export, with no card. The therapy edition itself is one of the editions in Innerholm+, at $40 a year or $5 a month, and the client can read its page before deciding anything.

How to mention it

Something like this, in your own words:

"If you want somewhere to write between sessions, there is a journal app called Innerholm. It is private, it is not a therapy app, and you can bring as much or as little of it here as you want. innerholm.com." The address alone is enough. This page is at innerholm.com/for-therapists if a client wants to read what you read.